Awareness pizza

The heating and energy recycling company Vestforbrænding asked Anew to raise awareness among everyday citizens to reduce energy waste. Anew wanted to give their customers something in return for saving energy. Anew wanted to illustrate that saving energy has tangible benefits.



Anew opened a pizzeria where energy saved in the district heating grid was turned into hot pizza. Vest Pizza campaign was accompanied by a website that provided tips to saving energy to help people in the community reduce their usage and get more pizza. The Vest Pizza campaign not only increased environmental awareness, it also boosted the perception of Vestforbraending as an energy conscious company who has the best interest of its customers in mind.